An awesome ‘call to action’, also known as a ‘CTA’, can be the difference between making a sale and not. Despite this, so many online businesses treat the CTA as an afterthought, a few unimportant words that get plonked on the copy in the last minute without much consideration. This is a mistake. CTAs are a vital component of your website, emails, blogs and whatever else you use to connect with customers and potential customers. In this post, we’re going to look at 5 ways you can create an awesome call to action. We hope you find it useful.
First up, what is a call to action / CTA?
A call to action is an instruction telling your audience to take action. Visit any retail site and you’ll see CTAs everywhere; ‘Buy Now’, ‘Get This’, ‘I Want’, ‘Add To Basket’ and so on. These can come in a variety of forms, with text, button and banners being the most common. The CTA should signpost the goal of your content whilst also giving your audience a clear indication of what’s going to follow (so it’s not always about making a direct sale), eg; ‘Get Our Top CTA Tips’. With that in mind, let’s get started…
Your language must be crystal clear
Whatever you intend to use your CTA for, ensure the language and wording is 100% clear. Don’t be vague. Giving your audience total clarity is extremely important, they shouldn’t have to guess what they have to do after the CTA.
Use ‘doing’ words
Regardless of where the CTA is going it must prompt an action from your visitors. By using words such as ‘Buy’, ‘Order’ and ‘Download’ you are (again) being clear on what’s to follow whilst also empowering the user; putting them in the driving seat.
Be conversational and consistent
Corporate jargon is a no-no. Instead use conversational language (that gets straight to the point) as this will help you build a relationship with them. Once the tone has been established, stick to it. If the language used in the CTA is inconsistent with where you send them, your audience will feel cheated.
If what you’re offering is only available for a limited time, use this as a selling point and shout about it. For example, ‘Don’t Miss This, Buy Now’. By adding a FOMO (fear of missing out) element you can spring your audience into action.
Great design = more leads
Your CTAs need to be noticed so great design is fundamental. Experiment with different sizes, shapes and colours – and consider using contrasting colours to make them really stand out. After spending so much time thinking about the wording, it would be a shame to stumble when it comes to the design.
We hope this post has given you a good idea about CTAs and how you can use them effectively.
*This post was published on MadeSimple.com