So you are thinking of building a website for your business – fantastic. You’re on your way to discovering new customers in a way that simply isn’t possible offline. However just having a website is not enough on its own. You can have the most fantastic product or service but if your site does not have the customer in mind then you will find that bottom line sales will suffer as a result. There are a number of ways to ensure that your site is user-friendly. Here are our top six:
It’s fundamental that visitors can move around your website as easily as possible. This means you need to consider a number of things. How does your site use drop down menus? Are your links clear? Is your site stuffed with too many pages?
Customers need to be able to achieve what they want on your site as simply and quickly as possible. There is nothing worse than a convoluted website to put off potential customers.
Whether it’s in the form of blog posts, videos or infographics (etc), you need to make sure all content is relevant and clear – this means limiting jargon. According to digital agency Commonplaces “Using terminology that helps establish yourself as an expert in your field is good; using so much jargon that you confuse the reader is terrible for your business.” It’s about striking a balance between being informative but not veering too much into waffle. Don’t make the mistake of thinking your audience are all industry experts. Keep it simple.
Content is great – but what’s even better is having targeted content. It’s important to ensure that your site’s content is aimed where it will resonate best. Ask yourself what audience drives the most revenue. Once you know this, gear your website towards the audience who will generate the most revenue.
Include contact information
It sounds obvious but this is essential. Make sure that your website has proper contact information so that customers and potential customers can get in touch. According to Getbusymedia, having contact information on your site gives you legitimacy whilst not having this on your site “makes people suspicious and can have a negative impact on conversions” By including this information people are more likely to trust you.
How your site looks on the surface is as important as the infomation it includes. How is it laid out? What colour scheme are you using? Are you displaying a clear call to action? There are many views and opinions on what constitutes good web design but it is important to put time and effort into creating a site that best reflects the values of your brand.
The importance of a mobile responsive website cannot be overstated. A report in the Guardian last year stated that advertising spend on mobile will become the largest on any platform by 2017, therefore if your site is not working well on mobile then you could be making a big mistake. Search engines such as Google are clamping down on sites which are not mobile responsive so if you are targeting keywords (with an SEO strategy in mind), you will be doing yourself a favour by making your site suitable for mobile.
*This post was published on MadeSimple.com