Arsenal Fan TV vs Gary Neville – Disruptive media vs traditional media

Arsenal Fan TV vs Gary Neville – Disruptive media vs traditional media

Arsenal’s predictable defeat to Chelsea, was in the end, pretty convincing for a team who are running away with this year’s title. Chelsea have excellent players who have an outstanding young manager well. Conversely, whilst Arsenal also have great players they are managed by someone who was past his sell by date three years ago. in other words, there was only going to be one outcome.

What was more interesting was the aftermath of this predictable result. On Sunday Gary Neville spoke about the topic of Wenger’s future (something that comes up on a bi-annual basis ) but in his summary on this topic, he mentioned Arsenal fan TV. In his assessment of the show, he referred to it as ’embarrassing’ in terms of the way fans castigated Wenger. The face of Arsenal fan tv, Robbie Lyle, challenged Neville to come on to the channel to explain himself. He would go on to say that “Fans are entitled to have a voice. Especially when they’re travelling up and down the country, going straight to work after an away game.”

What I find really fascinating is that this is a perfect example of traditional media (TV) being challenged by a perceived disruptor that is harnessing the power of new media (Youtube). Neville represents the traditional format. He’s on a prime time show on Monday night, wearing a dapper suit with a nice little monitor to assess and analyse games at will. Arsenal fan tv is raw, honest and full of expletives but crucially it’s watched – and in huge numbers.  It’ s chalk and cheese.  Arsenal fan tv taps into the sentiment of supporters in a way that television simply cannot. Fans are emotionally invested in their team and these fan channels present a fantastic medium for supporters to air their views in an honest and sometimes brutal way.

Supporters, by their very nature, are emotionally invested in their team and Arsenal fan TV, and others like it, present a fantastic medium for fans to air their grievances and views in a way that has not been seen before. Radio Five live and Talksport can only do this to a certain extent due to the obvious absence of anything visual. And let’s face it it’s just damn fucking entertaining. Watching characters such as angry Claude argue with Arsenal merchandise enthusiast TY, is weirdly compelling. It’s mental, real and absolutely genuine – which is what keeps people like me and thousands of others coming back for more. TV simply could not commission something like this, only through the power of Youtube could this type of thing happen. This is as authentic as it gets and shows the power of the internet capture genuine emotion. From extreme elation to extreme anger Arsenal fan TV has it all.

Watching characters such as angry Claude argue with Arsenal merchandise enthusiast TY, is weirdly compelling. It’s crazy, real and absolutely genuine – which is what keeps people like me and thousands of others coming back for more. TV broadcasters simply could not commission something like this, only through the power of Youtube could this type of thing happen. This is as authentic as it gets and shows the power of the internet capture genuine emotion. From extreme elation to extreme anger, Arsenal fan TV has it all.

So come on Gary. Time to embrace the new kids on the block and meet Robbie and the guys. They’re not so bad.

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