Writing a piece of content isn’t rocket science. What’s challenging is creating content that has a purpose in line with what your business is trying to achieve.
Is this doable? Absolutely. With my path to purchase packages, I can help create content for every stage of your customer’s journey.
From the landing page right up till the purchase page, I can guide your audience on a journey that can result in more leads, more interest and more business for you. Think of this as a product with a real benefit for you and your audience. Your customers will get the information they need to help them, whilst you will get their attention in return.
Here are the steps :
Research stage – A prospect is just browsing at this point. They are looking for an answer to a question and are considering a solution to help them. This is where you provide educational content that shows you know what you’re talking about.
Typical content that can work for this includes:
- Blogs
- Tutorials
- Social media updates/statuses
- Web pages
Evaluation stage – This is the midpoint of the customer journey. The prospect now wants to know more about you and what you offer, although they aren’t ready to commit themselves financially just yet. They need to be convinced that they can benefit from what you bring.
Typical content that would work for this includes:
- Landing pages
- Case studies
- Newsletters
- E-books
- Emails
Conversion stage – Now to the final point, where the customer picks you as the solution for them. This is where the content provides the most value and will help convert. Think of it as getting customers over the finishing line
Typical content that can work for this includes:
- Pricing pages
- Product details/guide
- Demos
- Testimonials from customers
- Buy now page
You can work with me across one segment or all across all three. It’s totally up to you. For more information regarding prices speak to me directly via my contact page.